• Brandminds 2020

BRAND MINDS 2020 speakers:
Renée Mauborgne,
Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift

We are thrilled to announce that Renée Mauborgne, Bestselling Author of Blue Ocean Strategy & Blue Ocean Shift is joining the lineup of BRAND MINDS 2020 speakers!

Read on to find out more about Renée Mauborgne.


Co-author of two global bestsellers: Blue Ocean Strategy and Blue Ocean Shift

Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Renée Mauborgne is a Distinguished Fellow and Professor of Strategy at INSEAD, one of the world’s top business schools.

Together with her colleague Chan Kim, also a Professor of Strategy at INSEAD, she wrote Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant.

Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written.

The book is being published in a record-breaking 46 languages and is a bestseller across five continents, hitting over 300 bestseller lists across the globe.

The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”.

The book shows the results of a study of 150 strategic moves spanning more than 100 years across 30 industries. The authors’ conclusion is that lasting success comes not from battling competitors but from creating blue oceans – untapped new market spaces ripe for growth.

Blue Ocean Shift Beyond Competing: Proven steps to inspire confidence and seize new growth

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy. Drawing on more than a decade of new research, the book is being translated into over 30 languages.

It is a New York Times and Wall Street Journal bestseller and one of the “Best Business and Leadership Books of 2017” selected by Amazon.

What is the blue ocean strategy?

Blue ocean is the metaphor for the unknown market space and all the industries that are not in existence today. It’s the unchartered land that courageous explorers venture in to discover unimaginable riches and opportunities.

The blue ocean concept is the result of thirty-year research conducted by Renée and Chan in which they studied organizations large and small, for-profit and non-profit and even governments. What they looked at was how these organizations moved beyond competing in existing crowded markets—what we think of as red oceans—to new heights of confidence, market creation and growth.

In the blue ocean strategy, the organizations focus on creating new demand, turn non-customers into customers and unlock unrealized talent and energy within themselves fast and at low cost.

Learn more: Blue Ocean Strategy: How to differentiate from the competition

What is the blue ocean shift?

In the years following the launch of the blue ocean strategy, individuals, governments, companies, and nonprofits around the globe started to look at their businesses through the lens of Renée’s and Chan’s innovative concept.

More and more organizations and companies began applying the blue ocean strategy, leaving red oceans to capture blue oceans. They were making the shift. Renée and Chan analyzed their successes and failures and drew lessons to understand not only the common factors leading to a successful blue ocean shift but also the pitfalls and hurdles that got in the way.

The blue ocean shift is a roadmap any organization can apply to move from red to blue oceans in a way that their people own and drive the process to succeed.

#1 Management Thinker in the world in 2019

Thinkers50 is one of the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. Dubbed “the Oscars of management thinking”, Thinkers50 Ranking is a global ranking of management thinkers and an essential guide to which thinkers and which ideas matter now.

Renée Mauborgne along with her colleague Chan Kim was named the #1 Management Thinker in the World by Thinkers50 with Renée being the first woman ever to secure the top spot on this list of global thought leaders.

Named among the Top 5 Best Business School Professors in the world

Renée was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and as one of the World’s 50 Best Business School Professors in 2012 by Fortune.com

She was also named among the world’s top 5 best business school professors in 2013 by MBA Ranking.

Co-director of The Blue Ocean Strategy Institute

In 2015, together with Chan Kim, she founded the INSEAD Blue Ocean Strategy Institute.

The Blue Ocean Strategy Institute is dedicated to extending the research on Blue Ocean Shift, Blue Ocean Strategy, and Blue Ocean Leadership and to contribute to the practice and performance of companies, governments and non-profit organisations.

Teaching materials developed by the institute are in use in over 1700 universities in 100 countries with individuals, organizations and national governments across the world applying the Blue Ocean Strategy model.

Awarded Leadership Expert

Renée has received numerous awards for her thought leadership including the prestigious Carl S. Sloane Award for Excellence for her innovative approach of management and leadership, the Nobels Colloquia Prize for Leadership on Business and Economic Thinking and the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business among others.

Renée Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms.

She is also a Fellow of the World Economic Forum, the independent international organization committed to improving the state of the world.

Join BRAND MINDS 2020 – The Growth Weekend on September 26th and watch Renée Mauborgne speak live about Blue Ocean Strategy!


If you liked the article, you might also like the followings: