Learn the principles of innovative companies
Unite with the business world for one full day of elite education.
Explore New Business OpportunitiesSee more
Redesign the roadmap which leads to your desired company goals. A business objective without a strategy is just a dream.
Develop a Creative Business StrategySee more
Become the architect of your company by creating the most innovative strategies. You will learn about effective instruments to implement them.
DIFFERENTIATE YOUR BUSINESS MODELSee more
Focus on the competitive advantages, break the rules and use the principle of variety. You will be able to generate unique, efficient business models.
World renowned business strategy and innovation professor
FORMER EXECUTIVE EDUCATION DIRECTOR FROM LONDON BUSINESS SCHOOL
Costas Markides is Professor of Strategy and Entrepreneurship at London Business School, where he holds the Robert P. Bauman Chair in Strategic Leadership.
His current research interests include the management of multicultural companies and the use of innovation and creativity for strategic breakthroughs. Costas received his BA and MA Distinctions in Economics from Boston University, and his MBA and DBA from the Harvard Business School.
He is a member of the Academy of Management and the Strategic Management Society.
BUSINESS AUTHOR & STRATEGIC THINKER
One of world’s leading experts on business strategy
Costas Markides has published several books including: Fast Second – How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets and Game-Changing Strategies.
His research and publications are on the topics of strategic innovation, corporate restructuring, and social entrepreneurship.
His new book will be published in April 2021 and is entitled: “Organizing for the new normal: Prepare your company for the journey of continuous disruption”.
IT WILL BE RELEASED IN APRIL 2021
JOIN BRAND MINDS BUSINESS COMMUNITY IN AN OUTSTANDING STRATEGY MASTERCLASS
Top executives, investors, entrepreneurs & business consultants will join the event to learn business strategy from one of Europe’s leading experts.
WHY YOU SHOULD ATTEND
Leverage your business growth trough valuable business education.
BENEFITS FOR YOU
BENEFITS FOR YOU
Learn business development strategy from one of the best European experts.
Be able to develop custom business models for your company.
Acquire a premium learning experience and network with other top executives.
Learn to foresee business trends and opportunities.
BENEFITS FOR THE COMPANY
BENEFITS FOR THE COMPANY
Be able to create efficient strategies that work customized for the company.
Find out how disruption can develop your industry.
Take fast and efficient decision in a dynamic environment.
Learn to adapt in a volatile business ecosystem.
BUSINESS INFLUENCERS MEET HERE
Connect with an elite network of like-minded founders and executives.
WHO IS ATTENDING
Executives, managers, entrepreneurs, investors from all major industries will join.
BANKING & FINANCE
HEALTHCARE & PHARMA
RETAIL & FMCG
The BUSINESS STRATEGY MASTERCLASS will be delivered exclusively online through LIVE STREAMING.
No video recordings will be available for rewatching after the event.
09:00What is strategy really?See moreSession 11h30min
- What are the choices that Strategy needs to make
- Why do companies fail to make choices?
- The importance of differentiation.
- What kills our creativity and how to make sure that your strategy is innovative?
10:30BREAK & NETWORKING11:00How to develop the strategy?See moreSession 21h30min
12:30BREAK & NETWORKING13:30Selling strategy to win emotional commitmentSee moreSession 31h30min
- Overcoming company and industry doctrines.
- Developing strategies that break the rules.
- The principle of variety and how to institutionalize it in the Strategy process.
15:00BREAK & NETWORKING15:30Supporting strategy with the appropiate organizational environmentSee moreSession 41h30min
- Your people need to buy into your strategy —but for anybody to buy into anything, you first have to sell it to them.
- How to provide clear communication.
- The importance of experimentation.
- Tactics to make your message emotional.
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- What is the Organizational Environment and how to develop it.
- The Butterfly Principle: Small Changes, Big Impact.
- Who are the effective change agents?
Timezone: EEST – Eastern European Summer Time, (+03:00) Bucharest – Europe
BUSINESS STRATEGY MASTERCLASS
You will learn how to create unique and efficient business models.
Certified candidates reflect an enhanced ability to use business strategy for achieving challenging
results that directly impact their companies’ growth.
REFINE WORK QUALITY
Costas Markides’ masterclass helps top executives to learn the latest Business Strategy knowledge and apply the frameworks in their jobs.
OF YOUR COMPANYSee more
Widen your expertise, skills and vision, through learning strategic techniques that improve your company development.
THE BUSINESS STRATEGY certificate is a clever addition to your professional CV for it will enhance your knowledge and business profile.
“Successful innovators focus on technology as a driver of value,
not just as a tool for operational efficiency.”
TICKETS AND BENEFITS
Full day ONLINE BUSINESS STRATEGY MASTERCLASS on Tuesday, March 23rd 2021.
Networking with top business influencers.
Live interaction & Q&A opportunity with Costas Markides.
Certificate of attendance for adding value to your professional career.
Environmental friendly Masterclass with zero carbon footprint and zero travel expenses.
NO VIDEO RECORDINGS AVAILABLE AFTER THE LIVE EVENT.
WITH COSTAS MARKIDES
Date: March 23rd
Location: Online, Live
Language: EnglishBUSINESS PASS229€+VAT 499€ + VAT + VAT TAX 19%
Price will go up in:
DISCOUNTS FOR TEAM GROWTH
BRAND MINDS is a true team building activity.
Incentivise your team with curated world-class business education.
GET 3 TICKETS
PAY 649 EUR+VAT
GET 5 TICKETS
PAY 1049 EUR+VAT
GET 10 TICKETS
PAY 1999 EUR+VAT
FOR CORPORATE PACKAGES
WORLD FAMOUS THINKERS ABOUT BRAND MINDS
42 phenomenal business thinkers have joined BRAND MINDS editions so far.
World famous experts in business, technology, branding, psychology and more.
“Some of the biggest minds in marketing and thinking are here, at BRAND MINDS, talking about the future.”
“BRAND MINDS is like a massive festival with amazing speakers!”
YUVAL NOAH HARARI
“I am grateful to BRAND MINDS for providing such a prominent stage.”
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“BRAND MINDS is one of the most professional groups I’ve worked with! I’d love to come back again!”
“BRAND MINDS was just wonderful! Great technology and lots of good speakers!”
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