• Brandminds 2020

“Create. Don’t Compete.”
Renée Mauborgne

CO-AUTHOR OF TWO GLOBAL BESTSELLERS
Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written.

Amazon selected Blue Ocean Shift as one of the “Best Business and Leadership Books of 2017” and has been published in over 30 languages.
  • #1 MANAGEMENT THINKER IN THE WORLD IN 2019

    Along with her colleague Chan Kim, Renée is the first woman ever to secure the top spot on the Thinkers50 list of global thought leaders.

  • TOP 5 BEST BUSINESS SCHOOL PROFESSORS

    A Distinguished Fellow and Professor of Strategy at INSEAD, Renée was named among the world’s Top 5 best business school professors by MBA Rankings.

  • CO-DIRECTOR OF BLUE OCEAN STRATEGY INSTITUTE

    Teaching materials developed by the institute are in use in over 1700 universities in 100 countries with individuals, organizations and national governments across the world applying the Blue Ocean Strategy model.

  • AWARDED LEADERSHIP EXPERT

    Renée has received numerous awards including the prestigious Carl S. Sloane Award for Excellence for her innovative approach of management and leadership.

RENÉE MAUBORGNE is joining BRAND MINDS 2020 on September 26th, where she’ll deliver a speech about BLUE OCEAN STRATEGY.

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