Dr Helen Fisher is one of the world’s top neuroscientists and was a keynote speaker at BRAND MINDS 2018.
BRAND MINDS is The Central and European Business Summit taking place in Bucharest, Romania.
Internationally – renowned neuroscientist and biological anthropologist Dr Helen Fisher is a pioneer in the biology of human personality and the neurochemistry of leadership.
Named a TED All-Star and one of “the 15 most amazing women in science today” by Business Insider, Dr Fisher has given the world a new way to look at relationships and “corporate chemistry.” Her groundbreaking research has shown how understanding the biology behind personality styles can be used to build teams and corporate boards, advertise, innovate, and succeed at work.
The Chief Scientific Advisor for Match.com, Dr Fisher has developed The Fisher Temperament Inventory. Taken by over 14 million people in 40 countries, the Inventory is the first and only personality questionnaire built from and validated by neuroscience (using fMRI brain scanning). Her discovery of the four basic biological styles of thinking and behaving — Explorer, Builder, Director, and Negotiator — represents the biggest leap in personality tools in the last 100 years.
CO-FOUNDER AND CHIEF SCIENCE OFFICER OF NEUROCOLOR
Dr Fisher is the Co-Founder and Chief Science Officer of NeuroColor, a revolutionary business consulting and training firm. Her work reveals how to recognize and influence each personality style, increasing the effectiveness of teams and improving our understanding of how individuals collaborate, resolve conflict, sell, innovate, and lead.
Along with her concept of the four thinking styles, Fisher’s research from NeuroColor was profiled in Harvard Business Review’s 2017 March-April issue, The New Science of Teamwork, and in the 2017 book, The Leading Brain: Powerful Science-Based Strategies for Achieving Peak Performance by Hans W. Hagemann and Friederike Fabritus.
A consultant for Procter & Gamble and American Express, Dr Fisher helped VISA understand card usage data and Deloitte University create stronger customer services. She has addressed audiences at Fortune, the Cannes Lions International Festival of Creativity, The World Economic Forum, SXSW, The Economist’s Ideas Economy, and the G-20. She has delivered three TED Talks, which have been viewed by more than 12 million people worldwide.
5 BESTSELLERS ON NEUROSCIENCE
A Senior Research Fellow at The Kinsey Institute and an Anthropologist at Rutgers University, Dr. Fisher is the most referenced scholar in the field of love and relationships in the world today. A documentary film based on her work, Sleepless in New York, premiered in April 2014. She has written five bestsellers on the neuroscience behind human social behaviour, including Why Him? Why Her? and the 1994 classic Anatomy of Love, which was released in a second edition in February 2016.
In addition to appearing on 20/20 and The Colbert Report, her articles have appeared in The Huffington Post, Frontiers in Psychology, and Newsweek, where she examined the leadership styles of Presidential nominees.
THE NEUROSCIENCE OF ADVERTISING, MARKETING, AND SALES
Why do some ads make an unexpected hit while others are a flop for no apparent reason? It may well be the result of natural brain wiring. Human beings are built to think, act—and buy—in specific patterns. Neuroscientist and biological anthropologist Dr Helen Fisher has uncovered four broad human styles of thinking and behaving, associated with the brain systems for dopamine, serotonin, testosterone and estrogen. Her data are substantiated by her questionnaire, the Fisher Temperament Inventory, now taken by 14 million people in 40 countries and the only extant personality test constructed directly from and validated by neuroscience, using fMRI. In this speech, she discusses these personality dimensions to show how specific ads can either entice or repel each of these personality styles — as well as how to sell and market directly to the human mind.