• Brandminds 2020

All about Amazon’s Sumerian

Amazon Sumerian is a new platform for developers to build and host VR, AR and 3D apps quickly and with minimal coding, for smartphones and tablets, head-based displays, digital signage and web browsers. Currently in preview, Sumerian allows the creation of VR and AR scenes that target platforms like the HTC Vive, Oculus Rift, and Google Daydream, and it works with several other Amazon products.

Built on Amazon Web Services, the toolkit is intended to help with building experiences like “training simulations, virtual concierge services, enhanced online shopping experiences, [and] virtual house or land tours.” At the same time, it can be used to make games, too. Users of the toolkit can create animated characters that interact with the player or customer verbally. Preloaded with lifelike chat skills, Amazon Lex and Amazon Polly provide automatic speech recognition, natural language understanding, and text-to-speech capabilities.

“Like Unity’s initiatives, Sumerian involves dragging and dropping assets, and it offers a visual scripting option. That said, it is built on the WebGL JavaScript and WebVR JavaScript APIs, and it offers a JavaScript editor and scripting library. Sumerian is free to use, but it’s built on AWS, which means you need an existing AWS account and you’ll be charged for services related to that platform if you use more than is allotted to a free account. You can request access to the preview with your AWS account number, but be warned: access is invite-only. So it’s not certain you’ll gain access right away,” wrote arstechnica.com.

Moreover, according to geek.com, Sumerian also lets you design animated characters, or “hosts,” who can guide visitors through scenes by narrating scripts or answering questions. Even customize characteristics like gender, voice, and language.

“We now bring Mapbox location services to Amazon Sumerian, enabling users to integrate 3D maps and surfaces into their AR and VR applications and bring location-based experiences to life.For instance, we integrated Mapbox’s points of interest and global terrain maps with Amazon Sumerian so data is delivered and rendered in real-time,” said Alex Barth, VP of business development for Mapbox.

 More you can read here.


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